International Symposium Tourism XXL

Authors Manuel Gausa, Silvia Banchini, Luis Falcón © Intelligent Coast, 2009
ISBN 978-84-613-3501-5
Edition Intelligent Coast
Nº Edition 1ª 
Year Edition 2009
Place Edition BARCELONA
Nº Pages 144
File Size 17Mb
Price 10 € e-Book version in PDF

1º-The European Megalopolis
2º- Urban Innovation on Tourist Metropolis

Survey of research under discussion of two International Symposiums "Tourism XXL" organized in Barcelona by Intelligent Coast in 2007 and 2009. 

1º "TOURISM XXL. The European Megalopolis "(2007) Over the last two decades, South European and Mediterranean metropolis have become new destinations of migration flows – inner and foreign – mainly originating from Europe's northern regions. These geographic areas have been registering, at the same time, a large scale urban sprawl and a fast growth. In less than 30 years, most of the cities and European metropolitan regions have duplicated and sometimes tripled the occupancy of their urban soil. In the world-wide ranking, Spain is the second country in terms of tourist numbers and business volume generated by the tourist sector. At the moment, it is experiencing the most accelerated process of urbanization in its history. Today its Mediterranean coast is concentrating 44% of the population and 42% of the GDP. Only in the coastal provinces of the Mediterranean strip, there are 17 million inhabitants dwelling the area, a number that – according to the National Institute of Statistics – will increase to 21 million by 2020. This year, the arrivals of 18 million tourists are forecasted for the same territory. Due to its fast development and a concentration level similar to Shanghai, Rio de Janeiro or Tokyo, the Spanish Mediterranean coast has become the first European megalopolis. Nowadays, who is governing this new geopolitical unit? Considering the urban pressure, globalization effects, global warming, low cost airlines and high speed transports and the need of optimizing resources, how do we have to rethink the model of the coast?

2º "TOURISM XXL. Urban Innovation on Tourist Metropolis” (2009) Tourist metropolises are cities of flows par excellence. Any metropolis is potentially tourist, subject to the considerable increase of access, mobility and dependence on other territories. Barcelona’s model was an internationally renowned local management experience which tried to combine the improvement of infrastructure and urban facilities, the correction of social disparity in the city, the quality of life, the design aimed at improving the urban space, the decentralization towards districts and autonomous entities and citizen participation. Barcelona’s model expect to solve the social, environmental and democratic shortage taking advantage of a new political situation and its tradition of creative and entrepreneurial culture of a free Mediterranean city. Where does the Project of a Tourist Metropolitan Region like Barcelona start and how is it being redefined nowadays? How is its tourist capacity measured? What are the indicators to level the influence area of a coastal tourist metropolis? What is its current competitiveness level within a market in search of qualitative differentiation more than quantitative surplus? Barcelona, which is the main case studies of debate, wants to be a creative and a tourist metropolis that accepts the challenge of reinventing itself through a new tale, capable of drawing up new criteria for an urban model with quality of life and coherent with its vocation of tourist destination. The new storyboard starts with 6”T” of excellence for innovative cities: Territory, Tourism, Time, Technology, Talent and Tolerance.




Authors Manuel Gausa, Silvia Banchini, Luis Falcón © Intelligent Coast, 2009
Language Spanish 
ISBN 978-84-613-3491-9
Edition Intelligent Coast
Nº Edition
Year Edition 2009
Place Edition BARCELONA
Nº Pages 144
File Size 154Mb
Price 13€ e-Book version in PDF


Territorio – Turismo – Tiempo – Tecnología – Talento - Tolerancia

Barcelona is today a yardstick for the international tourist scene. In the Nineties, its leadership in the tourist economy fostered a marked sense of “urban self-esteem” which, over the past twenty years, has gradually turned into a clamour for authenticity. Barcelona has absorbed a tourist pressure four times greater than its own population concentrated in a handful of downtown public spaces and around certain alluring monuments. Its tourist services (accommodation, commercial establishments and culture and leisure facilities) are highly centralised, creating the perception that tourism is threatening its quality of life and urban management. The Rambla is probably the most representative icon of this conflict, and one of the urban areas with the greatest potential for reinvention. MultiRambles presents a hypothesis of opportunities for a city like Barcelona, which needs to rethink both the competitiveness of its main economic driving force and the quality and consistency of its urban model.

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