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International
Symposium Intelligent Coast*
Tourism
XXL.The European Megalopolis
Edition 2007- Center of Contemporary Culture
of Barcelona – CCCB
Organized by Intelligent Coast*
Directed by Manuel Gausa, Silvia
Banchini, Luis Falcón
THEORETICAL FRAME
The International Symposium “TOURISM XXL. The EUROPEAN MEGALOPOLIS” invites thinkers, businessmen and politicians to debate the new coast developing models as privileged geographic tourism areas, economy and new society. The Spanish Mediterranean coast will be the main topic.
Over the last two decades, South European
and Mediterranean metropolis have become
new destinations of migration flows –
inner and foreign – mainly originating
from Europe's northern regions. These geographic
areas have been registering, at the same
time, a large scale urban sprawl and a fast
growth. In less than 30 years, most of the
cities and European metropolitan regions
have duplicated and sometimes tripled the
occupancy of their urban soil. In the world-wide
ranking, Spain is the second country in
terms of tourist numbers and business volume
generated by the tourist sector. At the
moment, it is experiencing the most accelerated
process of urbanization in its history.
Today its Mediterranean coast is concentrating
44% of the population and 42% of the GDP.
Only in the coastal provinces of the Mediterranean
strip, there are 17 million inhabitants
dwelling the area, a number that –
according to the National Institute of Statistics
– will increase to 21 million by 2020.
This year, the arrival of 18 million tourists
are forecasted for the same territory. Due
to its fast development and a concentration
level similar to Shangai, Rio de Janeiro
or Tokyo, the Spanish Mediterranean coast
has become a European megalopolis. Nowadays,
who is governing this new geopolitical unit?
Considering the urban pressure, globalization
effects, global warming, low cost airlines
and high speed transports and the need of
optimizing resources, how do we have to
rethink the model of the coast?
OBJECTIVES
The Symposium aims to achieve a final document where coast intervention quality criteria are proponed. |
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The Symposium is organized throughout 3 days.
1st DAY PROGRAM - Thursday july 19th
THE DYNAMICS
International outlook on the phenomenon of coastal densification, through experiences and general reflections about the world-wide panorama, with a special focus on the European Mediterranean situation and the Spanish coast. |
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17.00 – EDWARD W. SOJA (Picture 1) – Geographer, Urban planner. EEUU.Sociólogo, USA.
The new geographies of tourism, designed by the effect of three main forces: the globalisation of capital, labor and culture; the process of economic restructuring and new technologies of informational systems.
Main changes and redefinition of urban regions. |
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18.00 – GEORGE RITZER (Picture 2) – Sociologist, USA.
Effects of the rationalization/“McDonaldization”
of the coast. Main factors for the growth of a
consumption culture. The Grobalization of Nothing.
Elements for developing an intelligent coast. |
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20.00 – JOAN
BUSQUETS (Picture 3) – Urban Planner,
Spain
Urbanism and water. Definition of “Coast”,
its weak condition and pontentials. Coast development
and coast recycling as new opportunities of intervention
and work by architects and urban planner. Comparison
between Spanish coast and other coastal areas
around the world.
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2nd DAY PROGRAM – Friday july 20th
THE AGENTS
The local Spanish situation
presented by representatives of territorial politics
and the private company sector. Search of new
urban planning models which are more coherent
with the paradigms of global economy and environment
protection. Real experiences of an integrated
management of the coasts. |
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10.30 - Opening 2nd day.
11.00 - ORIOL NEL.LO
(Picture 1) – General Secretary of Territorial
Politics and Public Works
Directives of the new Master Plan of the Catalan
Coastal System. Managment vs. administration.
Policies of development and forecasts of the future.
11.45 –
FAUSTINO G. MARQUÉZ (Picture 2)
– Architect, Urban Planner, Director of
Regional Environmental Planning of Canary Islands
Directives of the General Territorial Plan of
Gran Canaria. Landscape as a resource, sustainability
as a process. Combination of short and long term
strategies in order to control the land consumption
and the Real Estate sector.
12.30 – JUAN LÓPEZ DE URALDE (Picture 3) – Director of Greenpeace, Spain
Vision on current processes of development at the Spanish coast. Main results of the last report published by Greenpeace “Destrucción a toda Costa, 2006.” Alternatives for the future.
13.15 – ARNALDO
MUÑOZ (Picture 4) – General
Manager of EasyJet for South Europe.
Origin and main characteristics of Low Cost Phenomenon
inside the airline companies. Role and effects
of low cost airlines on the development of the
Spanish coast and the inland areas. The selection
policy of destinations by EasyJet. New trends
of growth for EasyJet: the importance of Marrocco.
EasyJet and its next challange to contribute to
the planet sustainability.
14.00 – Break. |
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16.30 –
EUGENIO YUNIS (Picture 1) – Director
of Sustainable Development of WTO
Challenges of sustainability on tourism - DTS
(Sustainable Touism Development). Guide edited
by the WTO to local territorial Planners. Main
strategies of sustainable development in consolidated
tourist destinations, with a high level of infrastructural
conections, a high quality of services and tourist
technology and a large-scale urban growth. China
and India, future tourist countries. Tourism and
climate change.
17.15 – JOSÉ FERNÁNDEZ PEREZ (Picture 2) – General Manager of Coasts, Ministry of Environment, Spain.
Policy of coastal management in Spain. Current situation and forecasts for the future.
18.00 – JOAN CAMPOLIER MONTSANT (Picture 3) – President of the Tourist Foundation of Santa Susanna Case: Santa Susanna.
Presentation of the urban policy of Santa Susanna mainly doomed to tourist development. Emblematic cooperation model between public and private sector.
18:45 – GLORIA BARBA BERNABEU (Picture 4) – General Manager of Tourist quality and inovation- Ministry of Tourism, Spain.
20.00 – Round table:
FRANCESC MUÑÓZ (moderator) – Geographer, Spain.
JOSÉ FERNÁNDEZ PEREZ – General Manager of Coasts, Ministery of Environment, Spain.
RAIMÓN MARTÍNEZ
FRAILE – ex General Secretary of
Tourism, Spain, Advisor of AC hoteles.
JOSÉ MIGUEL IRIBAS – Sociologist, specialized in urban and tourist urban studies, Valencia.
Who are the implied and responsible agents who define the directives of a quality development of the coast? Who thinks the coast? Conflict points and opportunities in current policies of coastal management; in the dynamics of occupancy and structuring of its territories; in the current models of use of resources. |
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3rd DAY PROGRAM – Saturday july 21st
THE PROJECTS
Debates on operative criteria of coast intervention. Comparison between Spanish local scale and international situations who are getting in a process of fast growth by the effect of the new economy. Spanish coast, a european megalopolis. The differences of a coastal megalopolis.
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| 10.30 – Opening 3rd day.
11.00 – MANUEL GAUSA (Picture 1) – Architect, Codirector of Intelligent Coast Master Program, Barcelona
The urban and architectural supply to the increasing
development of tourist sector in Spain. Historic
panorama and visions of the future.
12.00 – Round table (Picture 4):
JUAN PALOP (moderator) – Architect, Director of Institute 20º, Gran Canaria, Spain.
ANDÉS CÁNOVAS - Architect, Spain
MIGUEL RUANO
- Vicepresident of Marriott Vacational Club International
SALVADOR RUEDA –
Urban Ecologist, Spain
JUAN ANTONIO SÁNCHEZ - Architect, Spain
FEDERICO SORIANO - Architect, Spain
ANDREU ULIED -
Engineer, Director of Mcrit, Spain
Who build the coast? Which role is playing nowadays
the inheriting projects of the Guggenheim effect
for Bilbao? Do they represent an opportunity for
a qualitative jump? When the architecture can
generate a plus value to tourism? What model of
coast will be in the future the one able to absorb
and to readapt itself to the changes induced by
agents exogenous to local conditions? Which one
will be able to redefine itself interacting with
global political and economic factors? How do
we maintain the balance between the sustainability
of tourist business, the landscape’s business
and the quality of the environment? The debate
defines the Coast as a place of conflicts and
comsumption. Coast needs a slow change, as every
complex system. Urban and achitectural projects
of new cities along Murcia's coast. Polaris World
and the selling of immaginary of Real Estate sector.
14.00 – Break.
17.00 – SCOTT LASH
(Picture 2) – Sociologist, England.
The genesis of urban processes. The importance
of defining the complexity into the processes
of urban development (ontological method vs epistemological
method). Fractal city and the limit of its scale.
19:00 -
Dialog
REM KOOLHAAS (Picture 3) - Architect, Netherlands.
interviews:
MICHEL HOUELLEBECQ
(Picture 3) – Writer, France.
The future of the new contemporary societies in
a new European megalopolis, the Mediterranean
coast. The new culture of urban leisure and its
superposition with the contemporary urban habits.
The blossoming of new urban tribes coming from
a society of leisure and those who have been developed
in western “megalopolitans” areas.
Spain as a new tourist destination for elder people
coming fom North Europe and from the rest of the
world.
New tourist destination: Dubai case. Nowadays
architecture must work with the new economy more
than with politics. |
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